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iMovie Trailers in the Classroom

Frequent users of Apple Inc’s ‘iProducts’ will probably be aware of an application that is available called iMovie.  In this blog post I will to focus on the use of the iMovie application in the classroom (rather than a ‘how to’ type blog), with a specific focus on a recent example of how it has been used in the lead up to an advertising unit with the year 6 students at my school.

According to Wikipedia:

iMovie is a proprietary video editing software application sold by Apple Inc. for the Mac and iOS (iPhone, iPad, ipad mini and iPod touch). 


iMovie App

Image: iTunes Store.

This week I have been working with our year 6 classes on the iPads to introduce the iMovie app – specifically the trailers. In the lead up to our Year 6: Unit 3 English, where students will focus on advertising in the media and will create a digital multimodal advertisement, my aim is to work with students to build their ‘digital toolkit’ to draw upon when planning and completing their assessments.

iMovie is not a free app, but the cost ($5.49) is well worth it for the productions that the students can learn to create!

To introduce the concept of an advertising trailer, we began by viewing a tourism iMovie trailer that my husband and I created about a location in our local area. The students viewed the trailer and discussed the persuasive devices that made them feel like they wanted to visit the area. We discussed the type of vocabulary and phrasing used, as well as the type of video footage and photos selected.

Once the students had an idea of what an iMovie trailer was, we then explored the app and each of the iMovie trailer templates.


Image: iTunes Store

Image: iTunes Store


Students discussed their features and, learning that they now had to create a persuasive movie trailer of their own, picked a space within our school that they wanted to highlight.  The students decided on our newly refurbished Learning Hub (formerly known as the library).  

To begin the planning process, students brainstormed all the important things they wanted to highlight about the space, and then focussed on words they could use in their trailer to persuade other students that the Learning Hub was a space worth visiting.  Once they had their list of persuasive words and phrases, they used storyboard templates to plan out their movie trailers.


Image: Teaching Paradox

Image: Teaching Paradox

A selection of printable iMovie storyboards are available here:

At this point, it was time to turn the activity over to the groups, and let them plan, create and publish their work.  Whilst I would love to share with you some of the absolutely brilliant trailers they created, to maintain student privacy, I cannot.

What I can share is that students enjoyed this task immensely, and that it became a valuable tool that was able to reach, engage and inspire even the most reluctant of workers.  

Although this week’s work was only a ‘practice run’ leading up to the actual unit, I can now be sure that students have more than one option to choose from when planning, creating and publishing their work. Their digital toolkit just got a new tool! 🙂

Overall, the iMovie application is an extremely fun and easy to use tool to use in the classroom with students of all ages.